AWARDED SVENSKT BOKKONST 2023 - Best Swedish book design
The Production Novellas is an artistic investigation of material and place, revealing a decade of research by Anna Holmquist, co-founder of Folkform design studio. Told through her 10-year collaboration with a now-closed Masonite factory in Rundvik, Norrbotten, Holmquist examines how design can re-connect consumers with industry, craft and local traditions.
From the publisher:
A large part of the production today is manufactured so far from the consumer that there is no connection to the production. That there have historically been direct connections between an industry and the people, local traditions and material assets of the place is easily forgotten. The thesis makes these relationships visible through an artistic exploration conducted through a combination of materials, form,craft, image and text.
The starting point in the thesis is the design and documentation of Masonite, which the design duo Folkform worked on for more than a decade. Masonite has become synonymous with an entire range of different types of fibreboard. This investigation takes its starting point in sheets of the Masonite brand, spelled with a capital ”M” and a lowercase ”e” at the end, a wood fibre material invented by William H. Mason in the United States in the 1920s. When the last Masonite factory in Sweden closed in 2011, Masonite became a historical and cultural heritage.
The thesis portrays the collaboration between designers and craftsmen in various workshops, mainly within the Swedish manufacturing industry. It highlights the importance of a design process close to production and shows the many relationships hidden behind the product’s creation process.